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Creating Business Flow

Creating Business Flow

So, you’ve rolled out a serious marketing campaign, and the phone is ringing, and the traffic has increased considerably, but after a month you see very little increase in your sales figures!  What happened?! Investigate: Well, you should start with having a look at your business and sales systems and how well they operate and flow.  A sale can get caught up anywhere, so finding the place the sale is getting bogged down is the first step.  It could be something as simple as your staff not being trained enough to field the customers questions, therefore not allowing the customer...

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Its Monday And..........

Make it the day you step in the direction of your goals. Monday is a great day to look at with renewal and excitement.  After a weekend where I hope you rested and refreshed, this is an opportunity to go to work with a plan and purpose.  A day to reflect and plan strategy.  A day to move forward with the one item you have been putting off, but know it is really good for you to get on the other side of it.  Or, if you haven’t planned yet, a day to reflect on who you are, what you...

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GET IN LINE - Some thoughts regarding Innovation

GET IN LINE - Some thoughts regarding Innovation

From a very young age we are taught to get in a line to receive the offering at the other end.  That may be lunch at school, a line to see Santa, a line at a theme park, or maybe a line to get into a concert.  The whole purpose was to create some sort of orderly entrance.  However, as we grew up and got into business, or worked for someone, the line was still there.  Get in line to see your potential customer!!!  Whoa!  Stop right there!  This is not the place to accept a line!  This is where...

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Be a "Dare to be Different" Business

Be a "Dare to be Different" Business

Dare to be Different  When I see businesses doing creative marketing that gets my attention, I need to share.  Maybe a crumble of creativity can spark an idea for your business.  See how the creative marketing campaign unfolds. So, I am walking down the street and I come across this chalk writing on the sidewalk.  On further inspection, I notice it’s an discount ad on summer merchandise.  It did its job, got my attention and stopped me in my tracks.  It wasn’t some fancy or expensive marketing campaign.  It was a small marketing campaign that took a little ingenuity, some...

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First Impressions are so important!

First Impressions are so important!

When you are preparing your website, or social media marketing plan, its important to feature photos of relevance, interest and those that will attract the reader.   The picture should look professional, as it represents the first impression your company.  After you get their attention, they will more than likely look a little closer at your company.  Some places that quality counts with professional photography is your:  portraits of staff;  product shots; and photos of your physical business. Invest in great pictures to give potential clients a great first impression about your company, essentially inviting them in to see more....

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